Welcome to S·A·D, a division of Pioneer Foods

The cornerstone of S·A·D's business is the well established Safari dried fruit brand. S.A.D is also a major producer of ready-to-eat salads, glacè fruit, nuts and dehydrated vegetables.

Capturing the goodness of fresh foods and conserving it for later usage has been the speciality of S·A·D's business for almost a century.

S·A·D has recently acquired the two well-known brands, Marmite and Bovril, broadening its existing premium-brand portfolio. Both have been household names for more than a century, and are sure to make the company a serious contender in the spreads category. Marmite is a vegetarian yeast spread, while Bovril boasts “beefy goodness”, and both enjoy a vast and dedicated following among consumers.

Enjoy our sunshine taste!